Today’s update is only for Advertisers, but it’s pretty cool across the board we think. 

Public Campaigns 

So, VITY’s a bit of a walled garden of sorts. A walled garden with zero barrier to entry, but still a walled garden of sorts. And, for the most part, that’s a good thing. Most Advertisers we’ve talked to didn’t really see much value in making their campaigns public. Hell, Advertisers can even make their VITY campaigns private and invitation only, so really the thought of a public component wasn’t a priority. Until now I guess… 

Because that’s what we’ve created. Now, when Advertisers are managing their Campaigns, they can opt to make their Campaigns public. Meaning that ANYONE on the Internet can view them. Now, as of right now, we’re not planning on highlighting these campaigns in any way; they’re public so Advertisers can promote the Campaign themselves. That said, expect future updates on this; there’s definitely value there we want to make available.