When we first released VITY a little over a year ago we didn't really have very many hard and fast rules. We knew we wanted VITY to be an open platform. Anyone can use VITY. Anyone can monetize their social accounts. Advertisers can hire whomever they want. That was about it though; open and easy for all with very few restrictions. And things were good. Advertisers were publishing campaigns and Social Influencers were applying and getting paid.
Yes, indeedy, times were good for all. Except if you wanted to promote more... um... adult natured products and services. That's where things got a little tricky. You could, in theory, post those campaigns, but they'd be viewable by anyone and everyone and anyone and everyone could apply. Not good in a global society. Can't have kids pimping out beer, for example, and we can't have "mature" Advertisers using VITY to reach kids.
So, today, we're proud to announce we're now enabling "Age Restricted Campaigns". This works in a couple ways.
Social Influencers
All Social Influencers will now be required to input their birthdate when creating their VITY profile. This information is private, of course, but we just use it to filter results for you.
For example, if you're 17 you won't be able to see or apply for Advertising Campaigns that are age restricted. Simple as that.
Advertisers
For Advertisers, it's a LOT simpler. While creating a Campaign on VITY you'll just check a box that states your Campaign is for Mature Audiences Only. Simple as that.
Hopefully, this'll help everyone keep the children safe (won't somebody think of the CHILDREN?!?).